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We share thoughts on UI/UX, branding, and design decisions that shape real client work.

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Branding

Why DIY Branding Fails Most Of The Time

When you're bootstrapping your way to success, the temptation to handle everything yourself is real. You think, "How hard can it be to pick some colors and make a logo?"
John Le
June 19, 2025
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Branding

What Makes Visual Identity Stand Out?

In today's crowded marketplace, every business is fighting for attention. But here's the thing: some brands just stick with you. Think about it. When you see that swoosh, you instantly think Nike. When you spot the bitten apple, I already know what you'll think about.
Vuong Bui
July 7, 2025
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