Hot Off The Press

So you're thinking about a rebrand. But here's the thing: rebranding isn't just about getting a shiny new look. It's about making smart decisions on what deserves to stay and what needs to go.

The most successful companies in the world don't have the flashiest logos. They have the clearest ones. Think about it. Apple's logo is just an apple with a bite taken out of it. Nike's swoosh is a simple curved line. These aren't winning design awards for creativity, but they're building billion-dollar businesses because people instantly recognize them.

When you're bootstrapping your way to success, the temptation to handle everything yourself is real. You think, "How hard can it be to pick some colors and make a logo?"

In today's crowded marketplace, every business is fighting for attention. But here's the thing: some brands just stick with you. Think about it. When you see that swoosh, you instantly think Nike. When you spot the bitten apple, I already know what you'll think about.