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We share thoughts on UI/UX, branding, and design decisions that shape real client work.

How Color Choices Affect Buying Behavior
Ever walked into a store and felt an immediate urge to buy something? Or noticed how certain brands just make you feel more confident about your purchase? There's a good chance color psychology played a role in that decision. The truth is, color choices have a profound impact on buying behavior, and smart brands know exactly how to use this to their advantage.

Accessibility Isn't Optional. It's Just Good UX
You're trying to order food online, but the text is too small to read. The buttons don't respond when you tap them. The colors are so faded you can't tell what's clickable. Frustrating, right? Now imagine dealing with that every single day on most websites you visit.

How Better UI Can Increase Conversions
Your website visitors decide within seconds whether they'll stay or leave. They make split-second judgments about your trustworthiness, professionalism, and whether your product or service is worth their time. What drives these instant decisions? Your user interface.

Simplifying Things Makes Better UX
You know that feeling when you open an app and everything just makes sense? You don't have to hunt for buttons, read lengthy instructions, or wonder what to do next. That's the magic of simple design at work.

What Makes Visual Identity Stand Out?
In today's crowded marketplace, every business is fighting for attention. But here's the thing: some brands just stick with you. Think about it. When you see that swoosh, you instantly think Nike. When you spot the bitten apple, I already know what you'll think about.

Don't Assume Users Will "Figure It Out"
You've just launched a beautiful new website. The design looks perfect, the colors are spot-on, and you're proud of every pixel. Then the feedback starts rolling in. "I couldn't find the checkout button." "The navigation confused me." "I gave up after two minutes."

Users Don't Read & What You Should Do About It
Nobody is reading your carefully crafted website copy. While you spent hours perfecting every word, users are rushing through your pages, scanning for what they need, and moving on in seconds.

Why DIY Branding Fails Most Of The Time
When you're bootstrapping your way to success, the temptation to handle everything yourself is real. You think, "How hard can it be to pick some colors and make a logo?"

Working Effectively As a Remote Design Team
From overlapping hours to real-time Figma collaboration, this post shows how we make remote teamwork work in practice.

Common Visual Mistakes That Kill Trust
Poor layout, bad fonts, clashing colors, and broken elements quietly destroy credibility and drive customers away. We break down the most common visual mistakes we see and how to fix them to build trust, not lose it.
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Design Just For You
Whether it’s conversions, clarity, or credibility, our design work is built to deliver results, not just look good.
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