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We share thoughts on UI/UX, branding, and design decisions that shape real client work.

Person looking at color swatch
Design In General

How Color Choices Affect Buying Behavior

Ever walked into a store and felt an immediate urge to buy something? Or noticed how certain brands just make you feel more confident about your purchase? There's a good chance color psychology played a role in that decision. The truth is, color choices have a profound impact on buying behavior, and smart brands know exactly how to use this to their advantage.
Vuong Bui
August 4, 2025
Image of two monitors showing accesibility
UI/UX

Accessibility Isn't Optional. It's Just Good UX

You're trying to order food online, but the text is too small to read. The buttons don't respond when you tap them. The colors are so faded you can't tell what's clickable. Frustrating, right? Now imagine dealing with that every single day on most websites you visit.
John Le
July 28, 2025
A screen showing an infograph
UI/UX

How Better UI Can Increase Conversions

Your website visitors decide within seconds whether they'll stay or leave. They make split-second judgments about your trustworthiness, professionalism, and whether your product or service is worth their time. What drives these instant decisions? Your user interface.
Vuong Bui
July 22, 2025
UI/UX

Simplifying Things Makes Better UX

You know that feeling when you open an app and everything just makes sense? You don't have to hunt for buttons, read lengthy instructions, or wonder what to do next. That's the magic of simple design at work.
John Le
July 14, 2025
Several papers spread on ground
Branding

What Makes Visual Identity Stand Out?

In today's crowded marketplace, every business is fighting for attention. But here's the thing: some brands just stick with you. Think about it. When you see that swoosh, you instantly think Nike. When you spot the bitten apple, I already know what you'll think about.
Vuong Bui
July 7, 2025
Person using a phone
UI/UX

Don't Assume Users Will "Figure It Out"

You've just launched a beautiful new website. The design looks perfect, the colors are spot-on, and you're proud of every pixel. Then the feedback starts rolling in. "I couldn't find the checkout button." "The navigation confused me." "I gave up after two minutes."
John Le
June 30, 2025
Two person sitting in a coffee shop looking at their phone
UI/UX

Users Don't Read & What You Should Do About It

Nobody is reading your carefully crafted website copy. While you spent hours perfecting every word, users are rushing through your pages, scanning for what they need, and moving on in seconds.
John Le
June 20, 2025
A paper with words like branding and etc.
Branding

Why DIY Branding Fails Most Of The Time

When you're bootstrapping your way to success, the temptation to handle everything yourself is real. You think, "How hard can it be to pick some colors and make a logo?"
John Le
June 19, 2025
A person working on a computer in a coffee shop
Behind the Pixels

Working Effectively As a Remote Design Team

From overlapping hours to real-time Figma collaboration, this post shows how we make remote teamwork work in practice.
Vuong Bui
June 17, 2025
Design In General

Common Visual Mistakes That Kill Trust

Poor layout, bad fonts, clashing colors, and broken elements quietly destroy credibility and drive customers away. We break down the most common visual mistakes we see and how to fix them to build trust, not lose it.
Vuong Bui
June 15, 2025
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