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We share thoughts on UI/UX, branding, and design decisions that shape real client work.

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Design In General

How Bad Website Design Can Kill Conversions and Sales

Poor website design is silently costing businesses thousands in lost sales every day. This comprehensive guide reveals the specific design mistakes that are turning potential customers away and provides actionable solutions to fix them.
Vuong Bui
September 21, 2025
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Branding

Rebranding? Here’s What to Keep and What to Kill

So you're thinking about a rebrand. But here's the thing: rebranding isn't just about getting a shiny new look. It's about making smart decisions on what deserves to stay and what needs to go.
John Le
September 8, 2025
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Behind the Pixels

Sketch to Screen: Branding in Action

Ever wondered what actually happens behind the scenes when a brand comes to life? This blog post takes you inside Wauu! Creative's step-by-step branding design process, from the first client meeting to the final brand guide delivery.
Vuong Bui
September 1, 2025
A clean desk with computer and laptop.
UI/UX

Why "Pretty Design" Isn't Enough

Pretty designs can be eye-catching but in most cases people tend to focus too much on the pretty and not on the usefulnes of the product. Read why pretty design isn't enough and why user experience is a must in every product.
Vuong Bui
August 25, 2025
An image of a person checking her phone in the dark room.
UI/UX

Why Mobile-First Thinking Drives Better Design

Most people still approach design the old way, they start with a desktop version and then try to squeeze everything into a smaller screen. But here's the thing: mobile users now represent 60.43% of all web traffic, surpassing desktop users. When you design for mobile first, you're designing for the majority of your audience from day one.
John Le
August 18, 2025
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Branding

You Don't Need a "Cool" Logo, Just a Clear One

The most successful companies in the world don't have the flashiest logos. They have the clearest ones. Think about it. Apple's logo is just an apple with a bite taken out of it. Nike's swoosh is a simple curved line. These aren't winning design awards for creativity, but they're building billion-dollar businesses because people instantly recognize them.
John Le
August 11, 2025
Person looking at color swatch
Design In General

How Color Choices Affect Buying Behavior

Ever walked into a store and felt an immediate urge to buy something? Or noticed how certain brands just make you feel more confident about your purchase? There's a good chance color psychology played a role in that decision. The truth is, color choices have a profound impact on buying behavior, and smart brands know exactly how to use this to their advantage.
Vuong Bui
August 4, 2025
Image of two monitors showing accesibility
UI/UX

Accessibility Isn't Optional. It's Just Good UX

You're trying to order food online, but the text is too small to read. The buttons don't respond when you tap them. The colors are so faded you can't tell what's clickable. Frustrating, right? Now imagine dealing with that every single day on most websites you visit.
John Le
July 28, 2025
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UI/UX

How Better UI Can Increase Conversions

Your website visitors decide within seconds whether they'll stay or leave. They make split-second judgments about your trustworthiness, professionalism, and whether your product or service is worth their time. What drives these instant decisions? Your user interface.
Vuong Bui
July 22, 2025
UI/UX

Simplifying Things Makes Better UX

You know that feeling when you open an app and everything just makes sense? You don't have to hunt for buttons, read lengthy instructions, or wonder what to do next. That's the magic of simple design at work.
John Le
July 14, 2025
Several papers spread on ground
Branding

What Makes Visual Identity Stand Out?

In today's crowded marketplace, every business is fighting for attention. But here's the thing: some brands just stick with you. Think about it. When you see that swoosh, you instantly think Nike. When you spot the bitten apple, I already know what you'll think about.
Vuong Bui
July 7, 2025
Person using a phone
UI/UX

Don't Assume Users Will "Figure It Out"

You've just launched a beautiful new website. The design looks perfect, the colors are spot-on, and you're proud of every pixel. Then the feedback starts rolling in. "I couldn't find the checkout button." "The navigation confused me." "I gave up after two minutes."
John Le
June 30, 2025
Two person sitting in a coffee shop looking at their phone
UI/UX

Users Don't Read & What You Should Do About It

Nobody is reading your carefully crafted website copy. While you spent hours perfecting every word, users are rushing through your pages, scanning for what they need, and moving on in seconds.
John Le
June 20, 2025
A paper with words like branding and etc.
Branding

Why DIY Branding Fails Most Of The Time

When you're bootstrapping your way to success, the temptation to handle everything yourself is real. You think, "How hard can it be to pick some colors and make a logo?"
John Le
June 19, 2025
A person working on a computer in a coffee shop
Behind the Pixels

Working Effectively As a Remote Design Team

From overlapping hours to real-time Figma collaboration, this post shows how we make remote teamwork work in practice.
Vuong Bui
June 17, 2025
Design In General

Common Visual Mistakes That Kill Trust

Poor layout, bad fonts, clashing colors, and broken elements quietly destroy credibility and drive customers away. We break down the most common visual mistakes we see and how to fix them to build trust, not lose it.
Vuong Bui
June 15, 2025
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