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We share thoughts on UI/UX, branding, and design decisions that shape real client work.

How Bad Website Design Can Kill Conversions and Sales
Poor website design is silently costing businesses thousands in lost sales every day. This comprehensive guide reveals the specific design mistakes that are turning potential customers away and provides actionable solutions to fix them.

Rebranding? Here’s What to Keep and What to Kill
So you're thinking about a rebrand. But here's the thing: rebranding isn't just about getting a shiny new look. It's about making smart decisions on what deserves to stay and what needs to go.

Sketch to Screen: Branding in Action
Ever wondered what actually happens behind the scenes when a brand comes to life? This blog post takes you inside Wauu! Creative's step-by-step branding design process, from the first client meeting to the final brand guide delivery.

Why "Pretty Design" Isn't Enough
Pretty designs can be eye-catching but in most cases people tend to focus too much on the pretty and not on the usefulnes of the product. Read why pretty design isn't enough and why user experience is a must in every product.

Why Mobile-First Thinking Drives Better Design
Most people still approach design the old way, they start with a desktop version and then try to squeeze everything into a smaller screen. But here's the thing: mobile users now represent 60.43% of all web traffic, surpassing desktop users. When you design for mobile first, you're designing for the majority of your audience from day one.

You Don't Need a "Cool" Logo, Just a Clear One
The most successful companies in the world don't have the flashiest logos. They have the clearest ones. Think about it. Apple's logo is just an apple with a bite taken out of it. Nike's swoosh is a simple curved line. These aren't winning design awards for creativity, but they're building billion-dollar businesses because people instantly recognize them.

How Color Choices Affect Buying Behavior
Ever walked into a store and felt an immediate urge to buy something? Or noticed how certain brands just make you feel more confident about your purchase? There's a good chance color psychology played a role in that decision. The truth is, color choices have a profound impact on buying behavior, and smart brands know exactly how to use this to their advantage.

Accessibility Isn't Optional. It's Just Good UX
You're trying to order food online, but the text is too small to read. The buttons don't respond when you tap them. The colors are so faded you can't tell what's clickable. Frustrating, right? Now imagine dealing with that every single day on most websites you visit.

How Better UI Can Increase Conversions
Your website visitors decide within seconds whether they'll stay or leave. They make split-second judgments about your trustworthiness, professionalism, and whether your product or service is worth their time. What drives these instant decisions? Your user interface.

Simplifying Things Makes Better UX
You know that feeling when you open an app and everything just makes sense? You don't have to hunt for buttons, read lengthy instructions, or wonder what to do next. That's the magic of simple design at work.

What Makes Visual Identity Stand Out?
In today's crowded marketplace, every business is fighting for attention. But here's the thing: some brands just stick with you. Think about it. When you see that swoosh, you instantly think Nike. When you spot the bitten apple, I already know what you'll think about.

Don't Assume Users Will "Figure It Out"
You've just launched a beautiful new website. The design looks perfect, the colors are spot-on, and you're proud of every pixel. Then the feedback starts rolling in. "I couldn't find the checkout button." "The navigation confused me." "I gave up after two minutes."

Users Don't Read & What You Should Do About It
Nobody is reading your carefully crafted website copy. While you spent hours perfecting every word, users are rushing through your pages, scanning for what they need, and moving on in seconds.

Why DIY Branding Fails Most Of The Time
When you're bootstrapping your way to success, the temptation to handle everything yourself is real. You think, "How hard can it be to pick some colors and make a logo?"

Working Effectively As a Remote Design Team
From overlapping hours to real-time Figma collaboration, this post shows how we make remote teamwork work in practice.

Common Visual Mistakes That Kill Trust
Poor layout, bad fonts, clashing colors, and broken elements quietly destroy credibility and drive customers away. We break down the most common visual mistakes we see and how to fix them to build trust, not lose it.
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Whether it’s conversions, clarity, or credibility, our design work is built to deliver results, not just look good.
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