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We share thoughts on UI/UX, branding, and design decisions that shape real client work.

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UI/UX

Why "Pretty Design" Isn't Enough

Pretty designs can be eye-catching but in most cases people tend to focus too much on the pretty and not on the usefulnes of the product. Read why pretty design isn't enough and why user experience is a must in every product.
Vuong Bui
August 25, 2025
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UI/UX

Why Mobile-First Thinking Drives Better Design

Most people still approach design the old way, they start with a desktop version and then try to squeeze everything into a smaller screen. But here's the thing: mobile users now represent 60.43% of all web traffic, surpassing desktop users. When you design for mobile first, you're designing for the majority of your audience from day one.
John Le
August 18, 2025
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UI/UX

Accessibility Isn't Optional. It's Just Good UX

You're trying to order food online, but the text is too small to read. The buttons don't respond when you tap them. The colors are so faded you can't tell what's clickable. Frustrating, right? Now imagine dealing with that every single day on most websites you visit.
John Le
July 28, 2025
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UI/UX

Don't Assume Users Will "Figure It Out"

You've just launched a beautiful new website. The design looks perfect, the colors are spot-on, and you're proud of every pixel. Then the feedback starts rolling in. "I couldn't find the checkout button." "The navigation confused me." "I gave up after two minutes."
John Le
June 30, 2025
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UI/UX

Users Don't Read & What You Should Do About It

Nobody is reading your carefully crafted website copy. While you spent hours perfecting every word, users are rushing through your pages, scanning for what they need, and moving on in seconds.
John Le
June 20, 2025
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UI/UX

How Better UI Can Increase Conversions

Your website visitors decide within seconds whether they'll stay or leave. They make split-second judgments about your trustworthiness, professionalism, and whether your product or service is worth their time. What drives these instant decisions? Your user interface.
Vuong Bui
July 22, 2025
UI/UX

Simplifying Things Makes Better UX

You know that feeling when you open an app and everything just makes sense? You don't have to hunt for buttons, read lengthy instructions, or wonder what to do next. That's the magic of simple design at work.
John Le
July 14, 2025
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