Elova

Elova is a Finnish home cleaning company serving residential customers across Finland. They offer regular home cleaning, deep cleaning, moving cleaning, and window washing services, all delivered by a vetted, insured, and trained team. With a focus on transparent pricing, eco-friendly products, and consistent quality, Elova has built a loyal customer base by making professional cleaning simple, trustworthy, and accessible. The company is based in Espoo and operates nationally.

KotiGlow had built a genuine reputation as a reliable home cleaning service, with happy customers and a team that delivered quality work consistently. But as the business grew, the brand started to feel like a mismatch. The name was generic, the visual identity lacked the kind of clarity and warmth that builds trust at first glance, and the website was falling short on multiple fronts. Updating content required outside help for even routine changes, which meant the site often lagged behind where the business actually was. More critically, the site was not structured to perform in search. For a home cleaning company operating in a competitive local market, organic visibility is one of the most reliable sources of new customers. Without it, growth depends entirely on word of mouth and paid channels. The site also lacked the kind of clear, confidence-building content that turns a first-time visitor into a booking. No transparent pricing structure, no clear service breakdown, no compelling reason to pick up the phone. It was not just a design problem. It was a business problem.

The project started with a question that doesn't always get asked early enough: does the name still fit? For KotiGlow, the honest answer was no. The client already had a new name on mind, it was Elova. Aname that feels warmer, more distinctly Finnish, and better suited to a service built around trust and care. From there, we designed a new logo and built out a light but cohesive visual identity, giving the brand a consistent look and feel that could carry across the website and beyond.

The Webflow build covered the entire site from the ground up. We built the homepage, individual service pages for Kotisiivous, DeepClean, and Muuttosiivous, a CMS-powered blog, a recruitment page, and legal pages covering terms of use, cookie policy, and privacy. We also built dedicated pages for two of Elova's strongest selling points: the kotitalousvähennys tax benefit and VAT-free service eligibility, both of which are genuine competitive advantages that needed clear, well-structured pages to rank and convert.

All copy was written in Finnish with SEO as a core consideration, not an afterthought. Page structures, headings, and content were built around the terms Elova's potential customers are actually searching for. The site was developed mobile-first throughout, and the CMS was set up so the team can manage blog content, update service information, and keep the site current without touching any code. Full project access was transferred to the client on completion, giving Elova complete ownership of their digital presence going forward.

Elova launched with a coherent brand identity, a fast Webflow site, and content structured to support long-term search visibility. The new name and visual identity gave the business a clearer, more professional presence, one that better reflects the quality of service their customers already knew. The site is fully self-managed, with a CMS that makes it easy to add blog posts, update service content, and keep the site current without any developer involvement. With transparent pricing communication, a clear service structure, and SEO-optimised Finnish copy across every page, Elova now has a digital presence that works as hard as the team behind it.