Extraenergia
A fragmented website was undermining Extraenergia's credibility. Together with Resaco, we rebuilt a coherent branding, clear service pages, and a user flow designed to turn visitors into leads.
Introduction
Extraenergia offers home heating and cooling solutions but their website was telling a different story. We partnered with Resaco to redesign the site from the ground up: cleaner layout, sharper branding, and a user flow built to convert.
Too Many Cooks in the Boiler Room
Extraenergia's website had been touched by too many hands over the years. One person built the original site alongside the brand. Then an SEO specialist stepped in and started making changes with no regard for visual consistency. The result was a fragmented layout, mismatched branding, and a site that felt untrustworthy. For a company selling high-value home installations, that first impression was costing them.
Turning Up the Heat on UX
In collaboration with Resaco, we designed a conversion-optimized layout built around a clear user flow and deliberate CTAs. The branding received a modern facelift, refined enough to feel fresh, while staying true to Extraenergia's identity. We curated a visual library combining stock imagery with the client's own photos, giving the site a grounded, authentic feel. Every page had a purpose.
A Site That Finally Radiates Trust
The result is a modern, clear and informative website with dedicated service pages and SEO-optimized content. The layout guides visitors naturally toward conversion, and the refreshed brand gives Extraenergia the professional presence their services deserve. What was once a patchwork of conflicting decisions is now a cohesive digital storefront.
