Great Point: rebranding and migration to Webflow
A full rebrand and Webflow site for Great Point, a Helsinki strategy consultancy working with foundations, cultural institutions, cities and scale-ups.
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Introduction
Great Point is a Helsinki strategy consultancy run by Jaakko Tapaninen. He works with municipalities, museums, scale-ups and other organisations to sharpen their message and clarify their purpose. Through storytelling, dialogue and insight, he helps leaders explain complex ideas in a way that sticks.
When he got in touch, he wanted an online presence that better reflected the quality of his work: one modern website for his consulting, his podcast and his thought leadership.
A website that undersold the work
Jaakko helps others sharpen their message, but his own website wasn't making the strongest case. The old WordPress site was slow and didn't reflect how clear and professional his work is. The brand felt mismatched, and the layout made it hard for visitors to quickly understand what the business did.
On top of that, the podcast, a big part of Jaakko's work, was hosted somewhere else, which split the audience in two.
From good to great
Fixing the website alone wasn't enough, so we proposed a full rebrand. That meant a new logo, a refreshed visual style and a detailed brand guide that can grow with the business.
With the brand in place, we designed and built a new Webflow site that shows Great Point's expertise. We also brought nearly 100 podcast episodes onto the site, so everything now lives in one place.
Built to scale
The new Webflow site loads fast, looks sharp and works on every device. Great Point's brand now looks the same on the website, the podcast pages and future marketing.
The CMS makes it easy to add blog posts and podcast episodes without technical help. The clear structure and modern design build trust with potential clients and support the business as it grows.
Want to see it for yourself? Visit Great Point's website.
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